Privacy Policy

We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [www.op-fi.co.uk] ("Site"). Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.

By using this Site, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms, please do not access or use the Site.

1. Information We Collect

We may collect and process the following types of personal data:

• Personal identification information: Name, email address, phone number, and other contact details that you provide when you register, subscribe to our newsletters, or use our services.
• Technical data: IP address, browser type, operating system, and other details about your device and usage patterns when you visit the Site.
• Cookies and tracking technologies: Cookies and similar technologies to collect information about your interaction with the Site (see Section 7 for more details).

2. How We Use Your Information

We use the personal data we collect for the following purposes:

• To provide, operate, and maintain the Site.
• To improve your experience by personalizing content.
• To communicate with you, respond to inquiries, and provide customer support.
• To process transactions and send you information related to your account or purchases.
• To send you newsletters, promotional materials, and other information (with your consent).
• To comply with legal obligations and protect our legitimate business interests, such as fraud prevention.

3. Legal Basis for Processing Your Information

We rely on the following legal bases to process your personal data:

• Consent: Where you have provided your consent, such as for email marketing.
• Contract: Where processing is necessary for the performance of a contract, such as when you make a purchase.
• Legitimate Interests: For improving our services, detecting fraud, or other legitimate business interests.
• Legal Obligation: When processing is necessary to comply with the law, such as for tax or regulatory requirements.

4. How We Share Your Information

We may share your personal data with:

• Service providers: Third-party vendors that help us operate the Site, including hosting, analytics, and payment processors.
• Legal authorities: When required by law, or to protect our rights, property, or safety, or the rights, property, or safety of others.
• Business transfers: In the event of a merger, acquisition, or asset sale, your personal data may be transferred as part of that transaction.

We do not sell or rent your personal data to third parties.

5. Data Retention

We will retain your personal data only for as long as is necessary for the purposes outlined in this Privacy Policy, or to comply with legal or regulatory requirements. When personal data is no longer needed, we will delete or anonymize it.

6. Your Rights

Under the UK GDPR, you have several rights regarding your personal data:

• Access: You have the right to request access to the personal data we hold about you.
• Rectification: You can ask us to correct any inaccuracies in your personal data.
• Erasure: You have the right to request the deletion of your personal data under certain circumstances.
• Restriction of processing: You can request to restrict the processing of your personal data in certain situations.
• Data portability: You can request that we transfer your personal data to another controller.
• Object to processing: You can object to the processing of your personal data based on legitimate interests or for direct marketing purposes.

To exercise any of these rights, please contact us at hello@op-fi.co.uk. We will respond within one month.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on the Site. Cookies are small files stored on your device that allow us to remember certain information about your visit.

• Necessary cookies: Essential for the proper functioning of the Site.
• Analytical cookies: Help us understand how visitors use the Site to improve functionality.
• Marketing cookies: Used to deliver relevant advertising.

You can manage your cookie preferences through your browser settings or via our cookie consent tool.

For more information on how we use cookies, please refer to our Cookie Policy.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee its absolute security.

9. International Data Transfers

We may transfer your personal data outside of the UK, but only to countries that provide an adequate level of data protection or where appropriate safeguards are in place. If we transfer your data to third countries, we will ensure the appropriate legal protections are in place.

10. Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these third-party websites. We encourage you to review their privacy policies.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or the Site's functionality. We will notify you of any significant changes by posting the updated policy on the Site or via email.

Effective Date: 14 October 2024

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:

hello@op-fi.co.uk